1.	Exercise 1: Determining CUSTOMER VALUE GROWTH
	You will need your sales reports to complete this exercise. Based on the information you enter into the table provided, you will be able to choose the three most relevant indicators for customer growth.
2.	Exercise 2: Do you know who your customers are?
	This exercise will help you to categorize your customers in a new way. Determine who your most profitable and least profitable customers are.
3.	Examples: Completed Monitors
	Browse these eleven sample Monitors prepared for Corporate, Public Service and Internal Departments.
4.	Exercise 3: Do you know who your employees are?
	This exercise requires using employee data to determine Individual Competence and parts of Internal Structure. If you completed Part I: Introduction to Intangible Assets Online Tutorial, some of the cells in this Employee Template will already be pre-filled.